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Director of Brand Marketing & Communications

Posted by Force Brands: BevForce | FoodForce on 17 May 2017   Share

Job basics

  • Location: New York City, New York 10013
  • Country: US
  • Industry Types: Other
  • Categories: PR/Communications
  • Beverages: Alcoholic Beverages
  • Employment Type: Full-Time
  • Reports to: CEO
  • # of Direct Reports: 1
  • Benefits: Health Insurance, Retirement Plan
 
Job Description

ForceBrands--BevForce, FoodForce, BeautyForce –the only recruiting agency that specializes in hiring strategies for passion brands in the food, beverage and beauty industries—is looking for a highly motivated Director of Brand Marketing to join our team who will be responsible for the development, implementation and analysis of our company Brand, messaging and communications. Our ideal candidate is creative, passionate, positive and a results-oriented leader. In this role, you will not only be responsible for growing our brand presence but will champion our brand and rally others to clearly articulate what makes Force Brands so unique and special.

BEYOND FILLING A POSITION:

We believe there is such a thing as a perfect fit--for the companies we work with, our job seekers, and most importantly our ForceBrands team.  It’s not only matching a skill set with a list of job requirements; it’s about connecting the right personality with the right team and company culture.  And we have a lot of company culture, the best kind, built on trust, transparency, and communication. Of course, we have plenty of perks too (so does everyone these days), office dogs, happy hours, buckets of benefits and the coolest office space ever but at the core, it's the people, not the perks, that keep our team moving onward and upward.

 

WHAT YOU WILL BE RESPONSIBLE FOR:

  • Development of the Force Brands marketing strategy as it pertains to brand positioning, direction, and executional strategy.
  • Development and communication of the ForceBrands brand messaging and Public Relations.
  • Provide the vision, mission, goals and offline strategies & events for the overall ForceBrands marketing platform.
  • Collaborate with the Digital Marketing & Strategy Director on digital execution of marketing activations, data & insight reporting and creative support.
  • Partner with the Events & Partnerships Manager to identify trade show opportunities and manage on-site presence and activation of a year-round marketing calendar.
  • Provide guidance for graphic design for all print & online materials; one-sheets, presentations.
  • Work with the Events & Partnerships Manager in identifying influencers and potential strategic partners and work to build relationships with those individuals/brand (trade, media and referral organizations); managing relationships with current strategic partners
  • Collaborate with the Digital Marketing & Strategy Director on Social Media & Content campaigns and strategies, ROI reporting, competitive analysis, and community management, sales funnel and CRM support materials.
  • Partner with the Digital Marketing & Strategy Director on audience building and content creation that will build out our food, beauty and beverage candidate database.
  • Partner with Executive Management and the Technology team on website messaging, communication templates and sales material redesign projects.
  • Partner with Human Resources to refresh companywide Brand Messaging and Brand Message Training. 
  • Provide guidance and mentorship a team of marketing professionals who focus on the following areas: Events, Partnerships, Content, Social Media, Graphic Design. 

Job Requirements

  • BA Degree in related field required, MBA strongly preferred.
  • 5+ years of experience in marketing, Public Relations, or brand marketing - particularly in a fast growing company.
  • Experience in the food, beverage, beauty or CPG space a plus.
  • Ecommerce Experience a plus.
  • Solid writing and verbal communication skills.
  • Connections and activity in the social world.
  • Strong strategic, analytic, financial, and consumer research skills.
  • Strong leadership skills, with previous experience in effectively growing and nurturing marketing teams.
  • Strong project management and multitasking abilities. 

about Force Brands: BevForce | FoodForce

We connect food and beverage professionals with leading food and beverage companies. Which is a fancy way to say we help good people find great jobs, and guide brands of all sizes on how to effectively build their teams.

We are a boutique staffing and recruiting agency that specializes in hiring strategies and organizational design for food and beverage companies. We're also the only food and beverage industry hiring solution that provides executive recruiting services, digital interview technology and an online job board.

Our goal is to make the hiring or job search process a simple and efficient experience.

Like many, we believe there is such a thing as the perfect fit, and finding it is our specialty. What makes us different is our belief that finding that fit is about more than matching a skill set with job requirements; it's about connecting the right personality with the right team and company culture.

We have an unrivaled knack for finding and placing coveted talent in areas like sales, marketing, finance, operations, supply chain, human resources and tech. And the best part? We serve up all your hiring and job search needs with a tall glass of genuine hospitality!

It's why we think of ourselves as a positive Force. So give us a ring and let’s get a good conversation cookin'...

Our open positions can be found here below.

Check us out on Facebook, Twitter and LinkedIn to learn more about our culture and connect with us!

And be sure to check out our About Us page to see the team!