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Prestige Brand Ambassador

Posted by Remy Cointreau USA, Inc. on 9 Apr 2013 | Share

Job basics

  • Location: Houston, Texas 77001
  • Country: US
  • Industry Types: Supplier
  • Categories: Marketing
  • Beverages: Spirits
  • Employment Type: Full-Time
  • Reports to: Vice President- Prestige Business & Louis XIII
  • # of Direct Reports: 0
 

about this job

Job Description

Position Summary

The role of the Prestige Ambassador is to:

  • Develop relationships with key accounts: on-premise (60% of time) & off-premise (40% of time) customers to:
    • Educate
    • Drive distribution of Remy Cointreau Prestige portfolio
    • Improve visibility
    • Create value through customized programming
    • Raise the profile of the brands within the trade and consumer community
    • Generate incremental sales volume
  • Infiltrate High Net Worth Individuals for LOUIS XIII by:
    • Recruiting: Prospection through existing platforms (Legacy Moments and Certified retailer), Luxury Partner Association, networking, education
    • Leveraging: Trade (certified retailer and on-premise fostering agents) and consumers (CRM  program)
    • Developping Loyalty: CRM program

Priorities

  • Priority # 1 (35% of time): Louis XIII: distribution + various platforms activation
  • Priority # 2 (35% of time): Champagnes (Piper Heidsieck & Charles Heidsieck) distribution and volume objectives. Brand building initiatives
  • Priority #3 (30% of time) : Rest of prestige portfolio: Remy Martin (XO & 1738), Rum (1703 & XO), Cointreau:  distribution

Markets

Priority market (75% of time): Texas

Secondary markets (25% of time): Colorado, Louisiana

Responsibilities

  • Develop and maintain strong relationships with bartenders, account managers, and account owners
  • Educate the retail and wholesale trade to drive distribution, improve visibility and increase sales
  • Oversee the execution of national consumer programs
  • Increase in-account portfolio visibility with merchandising materials and menu list placements
  • Work with key accounts to develop customized programs that drive consumer trial and sales volume
  • Act as an Ambassador for both Louis XIII and Champagne.
  • Execute and attend consumer events
  • Execute educational outreach to local and national media, partner agencies and partner luxury brands
  • Develop luxury business to business relationships that result in incremental volume and HNWI recuitment
  • Use networking ability to target influencers and increase brand loyalty and consumption
  • Provide feedback concerning brand positioning, competitive activities and market trends
  • Provide input regarding future marketing plan development 
Job Requirements

Requirements


  • Bachelors Degree and 5-7 years of Sales experience in luxury goods, preferably in the adult beverage market.
  • Professional image, positive attitude, diplomacy, high energy and charismatic personality
  • Able to work independently
  • This role requires evening and weekend coverage on occasion – it is a full-time role with non-standard hours
  • Demonstrated public-speaking, presentation and writing skills
  • Ability to sell, influence and partner with customers and co-workers
  • Ability to manage budgets and provide timely, concise reporting
  • Excellent execution and time management skills; strong attention to detail with ability to take initiative, prioritize and meet deadlines
  • Extensive experience selling luxury wines, champagne & spirits preferred, but not required
  • Clean driving record and good credit history
  • Solid computer skills

Behaviors


  • Analyze – To examine methodically by separating into parts and studying their interrelations – The ability to understand a situation by breaking down into parts, finding cause-and-effect connections, and suggesting solutions
  • Consumer Oriented – Understanding, meeting and anticipating the requirements of the customer (internal and external) and consumers – The willingness to focus attention on identifying and understanding consumer wants and needs, and on satisfying them with a view to establishing a profitable and high-quality relationship with them over time
  • Impact – The power of making a strong, immediate impression – The ability to adjust messages to audiences and to steer audiences in the companies interest.  The ability to express thoughts, feeling and ideas in an effective manner
  • Cooperate – To work or act together toward a common end or purpose – The ability to work without cutting yourself off in an organization, and to marshal people and teams around business priorities.  
  • Establishing and maintaining cooperation between offices and departments

Benefits

Medical, Dental, Vision, 401K w/ company match

about Remy Cointreau USA, Inc.

At Rémy Cointreau USA, our great brands are built by a passionate and dedicated workforce committed to our goal of delivering the highest value per case in the industry. Our employees are ambassadors of both our brands and our values. The qualities of ingenuity, courage, innovation and dedication are interwoven between our brands and our employees. We believe in investment in the growth and development of our employees, who are charged with carrying on the rich heritage and tradition of the Rémy Cointreau brands.